03 September 2024
In recent years, the retail landscape in Australia has undergone a significant transformation, driven by the rapid adoption of digital technology and changing consumer behaviors. One of the most impactful developments has been the rise of Retail Media Networks (RMNs), a trend that is reshaping how retailers engage with customers and generate revenue. As RMNs continue to gain momentum, the need for robust, flexible, and data-driven solutions has never been greater. This is where the Adflux Retail Media CMS comes into play—offering a must-have tool for retailers looking to capitalize on this growing trend.
19 April 2022
Working in real estate requires savvy, determination, and the ability to make big decisions quickly. In the digital age, real estate agencies have had to expand on these values to keep their practices in line with modern standards. Whether managing a team of hungry agents, compiling slick listings, or showcasing a prized piece of property, digital signage can go a long way in streamlining a real estate business. There’s a long list of solutions digital content can offer a real estate agency. In this article, we’ll cover some of the top content ideas agencies are using to improve their operations.
13 April 2022
The automotive industry has always been a sector that prides itself on innovation. This trait is extremely evident when examining the different ways in which the industry has adopted digital signage to improve various ends of its operations. In this article, we unpack some of the most popular uses for digital signage amongst automotive dealers and help you get better acquainted with this exciting technology.
13 April 2022
The Easter Holidays open up a brief but priceless window of opportunity for many businesses to expand their marketing portfolio. This time of the year sees a shift in season and intelligent business owners know how to use this period to help improve consumer engagement. One of the most effective means of gaining traction through your visual campaigns is via digital signage. In this article, we’re going to guide you through our list of some exciting content ideas that you can apply to your brand’s digital signage.
13 April 2022
Upselling is a common element in business strategy and has grown to become a healthy, multi-faceted practice for many successful businesses. Upselling was a technique that was generally reserved for sales agents. The practice traditionally involved offering exclusive add-ons to customers that had agreed to an initial deal and were used as a means of measuring an agent’s selling power. In the modern era, upselling has moved into the world of marketing and advertising, but the foundational intention remains the same. In today’s article, we’ll provide you with a rundown on upselling through digital signage, and show you how to use the medium to massively boost your ROI.
29 March 2022
Digital signage content has opened up a refreshing world of possibilities for a wide variety of industries. The restaurant and take-out sectors have welcomed the integration of digital signage with open arms and gained an ever-growing list of benefits alongside. As a restaurant owner, you may be considering investing in digital signage content for your business and may want to gain a deeper understanding of its application and uses. We’ve compiled a shortlist of some of the most powerful ways to use digital signage content in your restaurant and dining space.
08 March 2022
Effective digital signage involves a lot more strategy than simply selecting a big screen for your display campaigns. Any forward-thinking marketing team understands the weight carried by every element of their display designs and layouts. One often overlooked yet crucial element of display design is typography. In any display campaign, every word counts, and it’s important to know which typography best suits your preferred display unit. We’ve compiled a quick guide to help you on the path to choosing the top typography for your digital signage.
21 February 2022
Digital signage has created a massive shift in the way that a lot of industries approach their marketing and operations. The retail sector is one particular industry that has gained immense benefits from the integration of digital signage. This has been especially prominent amongst clothing stores, many of which have discovered a healthy list of reasons to include digital signage into their business plans. Today we’ve put together a shortlist of 8 ways that you can use digital signage to evolve your clothing store.